The goal of webmasters has always been to get your website or blog to rank number 1 within the search engines. Webmasters will create a website, do some keyword research, create content and start building links for this exact purpose. It’s known that websites which rank high within the SERP’s are the ones which will benefit the most with higher traffic and conversions. The problem is if you don’t know how to optimize your website then you’ll limit yourself to how much you can achieve over the years. If you are going to hire someone, it can get very expensive as the work is complicated and requires several months before any changes is noticed.
The good news is you have many free resources available which will teach you the fundamentals of search engine optimization. Here are some awesome beginner tips to implement into your strategy going forward.
The most important thing is to produce quality content which search engines love. Google has said numerous times that those websites which produce solid content will be rewarded with higher rankings because they provide substance to the visitors. Content should be relevant to the blog’s niche and you should ensure you provide a complete solution to the reader.
If you do a quick search online you’ll be able to find many resources which provide you a solid breakdown of what it means to create “high” quality content.
In order for search engines to determine what you website content is about and what it represents, it’s important to make sure you have the right keywords in the right place. Do some research using free tools which you have available and include relevant keywords within your content. Make sure you add keywords within the title and description so that search engines can determine what your content is about. This way when it comes time to index your website, search engines will be able to list you for the right keywords.
It’s no secret that link building is very important both internally and externally. Internal links help visitors find relevant content on your website which otherwise would have been difficult to find. Next, building links externally is very important because it shows your website is of value. Different websites have different content with some better than others so when you can get resourceful websites to link to yours it can add value. The goal is to find websites which add value to yours which can be done using some of the following: article directories, blog commenting, forum signatures and guest blogging.
Guest posting can provide both value and brand awareness since many blogs you post on have already built their popularity and been around for years.
Analyze Your Competition
The best way to determine what your SEO strategy should be is to look at your competition to understand what they are trying to do. This will help you determine what your keyword and link building strategy should be. You can also focus on the same resources they’ve been focusing on. The main thing is to determine how credible your competitors are so you can understand how difficult it is to beat them in the SERP’s. Use tools to understand their back linking pattern and use some of the strategies they are using which can be valuable in ranking your website.
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